today, we are in constant search of authentic media but often, we find ourselves bombarded with fabricated content (i.e. fake reviews, advertised content, influential content) making it easy to lose touch with what's credible and what's not!

although we are transitioning to a digital world , the human reference remains the most credible and reliable source of information.

while the user experience on existing platforms has turned out to a tedious, fragmented and disconnected one, due to the advertising model that have removed the authentic factor in the human engagement.